Today, in our funny online class, we have spoken about what does it take to work in media 2.0. For instance, it is very important that you are remarkable, that you do something different. You have to invite your audience to participate and use the power of relationships and linkages.
Additionally, it is very significant to allow your audience some time for reacting. Often, you have to write two or three emails for remembering them. A lot of people receive every day a bunch of emails, such as advertising emails, spam emails or something else. I have made the experience that the most people don’t answer on emails, no matter how great your content or offer is, and sometimes it is really a big struggle to convince them. I have worked in an Online-Marketing Department of an investment firm, and we had to put a lot of efforts for persuading potential customers.
Furthermore, you need a kind of USP (Unique Selling Proposition) for getting awareness. But that’s also a problem, because the internet offers nearly everything. Especially for media 2.0 projects, it is very difficult to have “the idea” or an USP, which aren’t already exist. You can find everything everywhere.
That is right, but from time to time, people still come up with new ideas that become landmarks and milestones in communication or entertainment history, define eras and kind of provide the framework for anything else: Google, Facebook, Online Stores such as Amazon or Web-TV...
ReplyDeleteDanny you said, "You will have to build a following and prove yourself to be reliable and relevant because no one really wants to follow a boring and irrelevant person," and this is a great point! People often follow others to be inspired, to learn something new, to feel that they are a part of something bigger than they are, to connect to others. These are some of the same reasons people follow sports. The trick is you DO have to do something worthy of attention. Especially, when we have little time for hobbies these days; we want to choose how we spend our free time and we want something of value.
ReplyDeleteOne of the reasons those who are successful, continue success is that they do listen to their audience or at least communicate to them that their attention is desired.
reciprocation of much love...
I really like what you said Shannon about "listening to their audience". I heard somewhere and i really wish i could find a source to back up my point... but I heard that Apple doesn't even do customer surveys or feed back that they just continue to update and "know".... I know that sounds very uneducational but i think its interesting. on the flip side, other companies that are not Apple need to know what their audience is saying. I think phone apps need to do this a lot. they seek customer reviews, good and bad, and we hope they lisent and take our feedback then apply it to their next update.
ReplyDeleteDaniel - your right, e-mail rarely works on consumers of a younger generation. Im constantly "unsubscribing" to junk mail. However, I conducted a survey at the Southern Heritage Classic last month and for the age range of 35+ they chose e-mail as their main source of obtaining information about the event.
So it all has to do with what the product is and who it is targeting.
Marina,
ReplyDeleteI hate to say this, but I am pretty sure Apple doesn't have to solicit for comments and feedback because the "updates" you do on your iphone and other Apple devices have embedded information on your use of and error log from your phone, etc. This is feedback they are using (i.e. number of apps, songs, downloaded, errors logs, connection failures, etc). When you read "terms of use or agreements" from most new apps and programs, automatic feedback is part of the user agreement the same way that Microsoft asks if you would like to report a problem to better the updates when your computer has an error in Windows.
It would be an invasion of privacy if we were not so needy of the new technology that we just "accept" accept" "accept" the apps agreement terms when we download anything now. To credit Apple, I do think they have always been ahead of the game and have a great idea of what people want even when the people do not know. The are marketing and product gurus!