Today’s skype conference with guest speaker Jason Scott was another exciting example of how technology has advanced communication. The exciting thing with this advancement is how it has been integrated into academic environments.
Before class I watched a few YouTube videos of Mr. Scott and his video production on Bulletin Board System, BBS. The best way I could relate to this system of community collaboration is the modern day message boards that are focused on specific topics.
Someone in his video made a comment stating that computers have become an extension of ones self. Our personal computer can portrait how we want and actually work as well as communicate. It has become a very personal device. And that could not be even truer today. Computers today have transformed into our telephones devices and when was the last time any of us can say we didn’t have our cell phones on us; or at least within a one foot radius of our being?
Listening to Scott talk about the concept of Kickstarters and how it removes the “fluff” people use to promote their product was quite interesting. For example he mentioned, the extensive social media posts and pushing regular and electronic mail is not always the best method. By eliminating that tool one has a higher chance of gathering more support for projects or cash flow from consumerism. He found that by eliminating that type of promotions along with incorporating fundamental core values to his project actually increased funding and sales on his moves as compared to others. I really liked how he puts himself in his work, not necessarily in front of the camera but he makes it aware how passionate he is about the product he produces, and that it is full of accurate information that he spends quality time researching. His personal approach to his work and “amazon way of thinking” benefited him. What I am referring to when I mention his “amazon way of thinking” was his approach to SUGGEST or inform his fans about the other work he has created rather than asking for more financial support. He found that by just informing his target market of other products they can purchase, they turned around and actually purchased his movies.
I am sure that other companies apply this approach to their marketing and social media outlets, but I bet if many more companies that are struggling financially apply Scots method of suggestion, they would see same results that Scott did.
You’re right. I think especially his passion was one of the factors, which led to the success. He really wants to launch that project and put plenty of effort in his ideas. During the skype conversation, it seemed that he is very glad about his job. He talked and talked very enthusiastically and happily.
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