Meme of the Day: Red Water vs. Blue Water
As some of you may have figured out by now, I like to view the class through the filter of Word of the Day and sometimes that doesn't work out persactlyTM, however, one of the items I picked up from the Very Verbose Jason Scott was the Red Water Blue Water story -- so I did a little web search and came up with his tale told from the POV of marketing and it fits nicely into our long tail big head classroom theme. Here's the link to the larger tale <sic> along with the story again for those who may find it of interest.
Red water/blue water: the interactive fiction new audience debate
One such mantra I picked up, big in the world of marketing and PR, is the idea of ‘red water’ versus ‘blue water’.
Everyone wants a bigger audience for their game; and most companies want to ’fish’ in the most densely populated pools of water (to get the most out of their time, efforts and marketing dollars). What results, however, is a feeding frenzy. Everyone gets something, but it’s a bloodbath. This is what’s called ‘red water’.
So, what if you could find new pools of water, filled with fish that’s away from the competition? You could have that audience all to yourself and be free from the effort that goes into constantly trying to outdo the competition. This market or opportunity is what’s called ‘blue water’.http://www.inthecompanyofgrues.com/?p=27
I do remember Jason Scott discussing Redwater v bluewater. This article you pointed out really does resonate the point.
ReplyDeleteI think that market saturation will be a major concern as our culture becomes decidedly less hit driven.
of course when I heard red vs blue this is what i thought of: http://i.imgur.com/WjWl7.jpg