Today, we have listened to a guest speaker, Jason Scott Sadofsky, who is a historian, archivist, and filmmaker. Jason Scott is the creator of the website www.textfiles.com. He also created two documentary films about “BBS: The Documentary” and “interactive fiction, Get Lamp”.
Jason Scott has shown very well how he used a niche strategy for increasing the profit. With textfiles.com, he concentrates on mid-1980's textfiles. In his archive, you can find every kind of textile, such as artwork, Apple’s II, humor, law or science. He offers a wide spectrum of topics, so that everyone can find something, which is interesting. Additionally, he has a very faithful audience and I am really amazed that the site has so many monthly visits. But I think his niche strategy definitely shows, how successful you can be, if you know how to use new media channels. However, I think the most difficult thing is to have an idea, such has he had. The internet almost offers everything, so he could be very proud about his niche and that he already launched the side in 1998.
yes i was quite surprised by how much he has made so far and his great responses from fans he seems like a really cool humble guy!
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