Tuesday, October 25, 2011

Niche Societies keep it classy

I like niches. There are many that I identify with, a few are: Cycling, Gaming, Student, Internet user, tech geek, cigar-lover, watch collector, the list goes on for quite some time. Another word (which I think is much classier than "lover of niches" or some other such derivation) is Connoisseur. I think that sums it up a little better. I like different stuff to varying degrees, I identify with people involved in all those subcultures.

I was surprised that there were some out there who dislike an increasingly niche culture. Then it struck me in one sentence. It is harder to market to niches. Although if you do there is a great benefit in that you can profit off of the long tail. For example if you make custom travel humidors with extra options like a watch winder on the bottom. That is a really, really specialized item, you are looking for someone who smokes cigars and has an automatic watch that is into traveling. Where but skymall could we such randomness? The answer is in niche forums, places where people with very specific interests can go and nerd out together to there hearts content without boring the ever-loving pants off the rest of the population.

I for one am a nicher through and through. I think that the mass individualism afforded by the internet and modern technology are a wonderful thing.

2 comments:

  1. I am surprised that people arent more willing and more exciting to jump on the niche train. But, that is just me. I think tha the mass individualism created by the internet is wonderful as well. It is really exciting to learn more and more as we go, because this niche culture is actually being taken for granted. We are given unlimited opportunities within it, and I think that is awesome.

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  2. Plus, the internet offers us more and more opportunities to find niches. I often think that you can nearly find every stuff in the world wide web. But time after time, there are new topics and niches, which could be interesting. You just need the courage to publicize your point or interest. Afterwards, as time goes by, you will find people, who share that interest with you.

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