Will there always be an HBO?

Todays discussion of free vs paid content leads me to think about my favorite cable television network: HBO. They exist as a premium network that produces and presents high quality content. SHows, movies, specials, documentaries, you name it. They do all this very well. But will they always be around. Short answer I hope so.

I see HBO stepping up to the plate, with HBO go there is a way to watch on demand programming from any smartphone or web enabled device. This is just like Netflixs' watch instantly. My point is this in the age of Media 2.0 providers must adapt their content to the viewers preferences. If your target audience has developed a taste for wanting their news delivered via short video summaries instead of long articles it would behove anyone interested in staying competitive to grab a camera and start rolling.

It's been said before but it is a brave new world out there and the adage sink or swim has never been truer for all forms of media. In my humble opinion I think HBO has what it takes to swim.