Jason Scott seems to perfectly exemplify the New Media Models that Anderson (2009) talks about. He builds on producing his own movies in the form of DVDs, so he makes a living out of a kind of merchandise that some people might find a little geeky and goofy. In that respect, Scott resembles Jonathan Coulton. Both came of age in the early years of the digital revolution, became IT-guys and finally turned their skills into a business model that is still relatively new to the world: Selling your on stuff independently, bypassing the big labels, staying in touch with your fanbase. I could imagine that a lot of people admire those kind of artists for their can-do spirit and their ruggedness in a society that is becoming increasingly individualistic and standardized at the same time.