Even though I had no idea who Jason Scott was before today's class, I thoroughly enjoyed listening to him. He is definitely a person who has found a niche, the audiences that appreciate what he does, and he's turning a profit. He's a very down-to-earth, funny, and wise character who really does what he loves. And you can't fault a guy for doing what he loves. There are a lot of people who get up every day and go to a job they hate; they'd trade places with him in a second. Hell, I'd be one of them, if I had a job.
He definitely made good use of Media 2.0 in order to make his documentary about bulletin boards. He tapped into a non-existant audience and basically offered them something they didn't even know they wanted.
That’s right. For a lot of people might look his website textfiles.com a kind of weird, but the increasing profit shows that it work well. As I saw the website the first time, I couldn’t imagine that such an idea could reach a wide audience, but it really does!
ReplyDeleteYour point about tapping into the audience and giving them what they didn't know they wanted is really key, Ashley. That's really the main difference between traditional media and Media 2.0--old media is mainly concerned with the opposite, giving people something they already know they want. And of course, there is a lot more competition there. The Media 2.0 way is of course really risky, but can pay off if you are able to tap into that unfulfilled desire.
ReplyDeleteYou have to give him credit for really sticking to what he loves and making a profit out of it because for some our own niche activity would be given up simply because we would think not as many people have an interest in it. I have a bit of an old school interest in things so hearing him talk about history of programming tapped on a bit of my interest in the technology field. I'm not as deep into it at Scott is, but nonetheless I did like how motivated and successful he is.
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