Transmedia storytelling is extreme. It will be adopted more often and developed further in our cultural future because the creators enjoy doing it and fans can appreciate it to whatever level they want. Transmedia storytelling provides synergy across multiple channels, creating an incentive to interact and collaborate to know the big picture.
We definitely see more cross-media (extended products). It's easy to just add-on because it doesn't take the effort (but it also doesn't play the same role.) And right now, that's enough to satisfy a broad range of the audience.
Expanse amazes us and we like to be amazed.
It's fascinating, but it is a serious investment of time and resources for all parties involved. Wait, aren't our attention spans simultaneously dropping? How many passions can you maintain, how many stories can you follow, and how many alternate universes can you keep track of?
And at the end of it all, a story exists to make an impact and resonate with the world. How many ways can this change? Maybe the story changes with your level and kind (/degree) of involvement. This could be literal changes in the narrative with new information, or change in how it feels and what it means to you.
This relates to the overall progression of complexity of everything. We expect to be engaged at varying depths. Some more than others (divers and skimmers).
All the niches become normal. We are in the micro-culture era. Culture is becoming fragmented, but we're still connected by overlapping, interwoven threads of interests. The fundamentals of the human condition are still there, under the pile of culture we create.
Cool culminating comment there:
ReplyDelete"The fundamentals of the human condition are still there, under the pile of culture we create."
Ultimately, its all about the getting through the night, survival, banding together. Culture is how we build protection against the darkness. We no longer pray to the sun and the moon (well, mostly not) but we construct these webs of togetherness to build our fortresses.