Thursday, October 20, 2011
Today's Niche-er
Jason Scott is obviously a good example of the successful niche-ers which are becoming more plentiful with the advent of Media 2.0. He is able to stay true to his own personal goals and passions on a full time basis without having to have an alternate source of income. His chosen subject has a relatively small audience, and before Media 2.0 it would have been almost impossible to make a living with such a small spread out market. New Media, however, allows him to reach his entire market, no matter the distance ect., and all together, it's not such a small audience after all. Apparently, people are (Gasp!) beginning to make money doing what they love.
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You're right. Who would think that you could actually make money doing what you love??? But Jason Scott definitely exemplifies that. New Media has allowed him to reach fans that in a traditional way he may have never had the chance to. But he does have a following with the subject that he has chosen to pursue and I respect what he is doing. And it certainly appears that he has stayed true to his goals but also to his fans as well.
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