The most of my news and entertainment content comes from online sources. Normally it depends, which information I want to receive. If I’m interested in sport news, I visit pages like www.sport1.de (German sport broadcaster), because they have their focus on sport. If I want to know more about new songs or new entertainment content, Youtube is my first choice, because they have a huge database with songs and videos. For getting information about what happens in the whole world, I go to the page www.tagesschau.de/ (German public broadcaster). All in all, there are almost infinite numbers of news or entertainment sides in the internet.
But sometimes I’m a little bit afraid about those huge numbers of online sides. I get any information anytime and anyplace. But what’s about the traditional media, such as newspapers or radio. Do they have a chance to reach the “digital natives”, people, who are growing up with digitalization? Or will the internet replace them in the future?
Daniel Fritsch
Your question about reaching digital natives is a good one, and I thin it keeps many traditional media people, especially in newspapers, up at night. I think about my nephew, who is 1.5 years old; he is really and truly a digital native, and I can't imagine why he would ever read a paper newspaper or listen to terrestrial radio, when he already knows how to use an iPhone!
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