I came into this class without any idea of what Media 2.0 was. Now I realize I have been aware of these concepts for some time, but now I have a name for them! I buy new camping gadgets only after reading customer reviews online and comparing ratings. I also find myself looking for the next viral hit on youtube. I can get on craigslist and in seconds find exactly what I want, with the seller having to do no advertising at all.
This new Media also makes it possible for virtually any musical artist to be heard. For instance, my Celtic band (extreme niche market) has an album on iTunes. With no marketing to speak of, except for a few local gigs, people from Texas to California have listened to the album and bought tracks. This is all thanks to the iTunes recommendation bar. So if an individual is listening to the “Swallowtail Jig” by their favorite Celtic artist, our album comes up, too. This is just one example of how Media 2.0 is a part of our daily life, whether we realize it or not.
Jesse Anderson
As a musician in a fairly niche market myself, I found this to be a really insightful way to view online music retailers, as opposed to the typical stance most seem to have.
ReplyDeleteDid you immediately turn to iTunes or try smaller, cheaper sites first? (Like bandcamp, soundcloud, or reverb nation.) Perhaps some that let you keep more profits from your music, assuming it is for sale. How much free content do you put out there? On how many sites? How many that you know of were automatically generated once you put it out there. How wide and deep is your distribution? For such a niche market, it makes sense to put it on the broader database like iTunes, where it is more likely to be searched and found. If you do have multiple pages on various sites or even your own website, do you have a way of tracking statistics? Which seems to have the most hits?
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