Wednesday, September 14, 2011
Impress Me or Leave Me Alone
Judging from what Jenkins writes in his second chapter, the marketing and advertisement industry really seems to struggle with keeping track of our ad-avoiding behaviors. Digital recorders are able to skip commercials, plus many of us watch their favorite shows online and time-displaced. Besides, as Jenkins states, mass markets are eroding and at the same time diversifying. So - are big companies like Coca Cola or Nike really letting us get away that easily? Hardly Likely. Every festival we go to, every sports arena built or public fairs that we attend, none of it goes without being sponsored by a big name behind it. I agree that revues missed out on TV ads should probably be taken in somewhere else, let us say through this diversified array of advertisement outlets. But from time to time I really feel like being surrounded by those masses of pretty solvent names around me, sponsoring the sports events I watch, concerts I go to or the food I may buy. It seems like it is all about building long-term relationships to customers, no matter how...
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I totally agree with what you've written. Now that we can basically skip commercials, we no longer have to wait for our favorite tv shows to come back from commercial break. But, I think we will never really get away from advertising and commercials altogether. We are still bombarded with advertising via sporting events, concerts, movies, etc. You know it's bad when you're watching high school football on ESPN and it's being sponsored by Nike, Subway, and other big named companies. But, I guess they've gotta get their names out there somehow.
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