The Social Know How.

I consider myself a very sociable person. I work two jobs that require me to interact with people all the time. I am used to being very polite, nice, and easy to talk to. Both of my jobs require me to talk and become extra friendly with customers. So i am constantly meeting someone new everyday and making new acquaintences. Weinberger Chapter 7 speaks on the social know how and it reads the setting of being social in the workplace. It talks about the basic and common type of busy workplace that has people sitting around in desks and working rapidly for a certain company and etc.. Commonly working in this type of work environment not much personal talking is going around it is all usually business. So how is this being social? What does it mean to be social in a work environment like this? Is it collabrative? Where is the media and sources that the workers use to actually do work? Is this a proper work set up? The Social Knowing really didn't answer all of the questions that I expected. Weinberger leaned more on the sources in the chapter and not more on the actual aspect of being social or did I take the title too far into the chapter? Either way the media is represented in this chapter and i read further on about the newspaper and its start up.
I didn't know that the New York Times was started in 1851 and that Assciated Press in 1848. This was very interesting news because I like to read in The New York Times for other classes. However the Associated Press and New York Times are media frenzy papers that are in the social knowing. Social Media is what I'd like to think of these as. I know we will discuss the social knowig more in class but I am still not sure as to what I would like to think social knowing is.