This is the class blog for COMM 4811/6811 Media 2.0: Production & Distribution in the Internet Age at the University of Memphis. Instructor: Kris M. Markman, Ph.D.
Thursday, September 29, 2011
Whats that word again?
Tuesday we discussed Jenkins chapter on Fan Culture and copyrights. The idea of copyrighting made me question if we have any original ideas left because it seems as if everyone wants to try and make money off of something someone else has already done. there seem to be so many loop holes in the concept of copy writing that you almost would have to major in it to understand everything. Fan culture has excellerated with the Internet, especially the Star Wars phenomenon. As a fan you have the power to be the producer and the consumer all at the same time, or as we learned in class today the produser
Push, Pull, and Churn.
(Most of the main differences outlines on the ppt and explained well in class - fluid heterarchy, communal evaluation, ad hoc meritocracy)
More to examine - harnessing and harvesting information and communities. Should corporations intervene in the internet ecosystem for economic gain? Will they have more power to to change the structure into a hierarchy, or do we all maintain the power to keep it a fluid heterarchy?
Do you feel the "information pull" ? Do you feel obliged to collaborate...or the drive to create? To participate somehow in the blender's slew of constantly churning and evolving information? Or do you, at least, see the traditional product push model less? Or are you less impressed by it? Do you challenge the traditional producers to step up and be more creative?
Trending New Words
What was exciting for me this week was that some of the terms for this class were also mentioned in my grad Liberal Studies Class on Globalization; especially Prosumption. In my globalization class the term was labeled prosumer-ism; same definition – individuals produce and consume simultaneously while on the Internet. In my globalization class we are discussing “The Clash of Civilizations”, by Samuel Huntington, and if there will ever be a unified world. And if there will be, how will we arrive at that point. We have read scholars debate that there will be an out rage of violence that we will engage in before we can arrive at a unified state. Prosumption was related to this topic because in class we have concluded (slash been thought) that the increase of mass media / communication as well as the advancements in technology has played a significant role in globalization. Civilizaions are clashing because we have yet to accept or coexist peacefully with other cultures beliefs, values, and history. Yet, why can we not coexist peacefully yet? Well we determined last night in class, that it is related to this term of presumption. People are placing their ideas and beliefs on the Internet that have been viewed around the world and seen and taken as imposing those that beliefs and values are better than other cultures, resulting in a clash among civilizations.
However, let me transition back on our class and the topic of “creating words”. I feel like we do this for EVERYTHING! We create words (or combine words) and hope they sound relatively relevant where it could possibly trend; or in Bruns words, trendwatching. We have created words that describe where we live; “Memphian” or I say, “Coloradian”. What we do; “I tweeted”. Names are created when celebrities that are dating; “Benifer” for Ben Afflict and Jenifer Lopez, or “Brangelina” for Brad Pitt and Angelina Jolie. What about when we are intoxicated? Wasted, slammed, shit faced – “shwasted”?
Back to Bruns Trendwatching term – suggesting that anyone with even a tiny amount of creative talent can (and probably will be part of this not-so-exclusive trend… hello twitter! Hash tags equal trending topics and we like to watch those trending topics so we can stay involved and involved with what is happening locally, nationally, or globally.
Produsage...There's a Wiki For That!!
Hearing the definition today in class "the collaborative and continuous building and extending of existing content in pursuit of further improvement" was really a long way to say people coming together, making a collaborative effort, for one common goal. That's when the light bulb came on for me; I immediately thought about Wikipedia and our upcoming assignment for class. I even located the article for it on Wikipedia, but it's referred as participatory culture. Which I think is an even better title for it because it says exactly what it does. Here's the link http://en.wikipedia.org/wiki/Participatory_culture.
I think produsage is a fantastic idea because you can get much needed feedback whether you want it or not. It also makes people collaborate and brainstorm to come to a general agreement on various topics. I feel it's kinda like group work without that one lazy person who doesn't do any work but gets the same grade as you do.
Hey! I can relate to that....
Fan Culture
Fan Culture and Produsage
In Jenkins Chapter 4, he discusses the roots of fan culture and how it has evolved. Once starting in villages, the remaking of stories and tales has expanded into fan production in an online version. I’m not a huge Star Wars fan, but the obsession that is still present today gives way for fans to create their own content for the phenomenon of Star Wars. The combination of Star Wars and Cops that we saw in class was….well…strange. I can see the excitement in the creator’s minds about how awesome it would eventually be, but I lack the enthusiasm because I’m not into star wars as much as others.
Fans have always had the ability to recreate the stories they love. The issue lies in the fact that copyright laws don’t always consider the power of the internet and free speech. While we strive to speak our own revisions of great or not great works, we are still using others’ material and putting that to a mass media puts you in the path of a lawsuit. I said in class that I put a commercial on Youtube and it features a Rick Ross song. Instead of suing me, the record label put a link on the page to buy the song if so desired. Take a look at the commercial; it’s my revision of the typical soccer mom.
http://www.youtube.com/watch?v=7HJb1EYSE-g
We talked about intellectual property in class and the ownership capabilities of your ideas. The great thing about fair use and the rights for fans to make parodies of your creative works allows for some introduction of free speech. Click Here to see the 4 determinants that merit fair use. Each case is different, as I learned from my Mass Communication Law Class.
Loking at Levinson’s Chapter 10, while it doesn’t necessarily go along with everything that we have discussed thus far, it does have some merit in produsage…which I’ll talk about in a minute. Podcasting, which Levinson goes into detail about, is actual a free service provided by iTunes (Levinson, pg. 157). I liked his case study of Grammar Girl on the same page. I don’t really understand how a grammar podcast got such high views, but strange things have happened and perhaps her own method of delivery worked for the time. If you CLICK HERE you can go to her website and listen to it…which I have and she is quite interesting.
Produsage is a very new topic to me in this class. I’m not a great fan of putting words together to make new words, but then again I contradict myself in the Twitter world with my Tweeps and Twitterverse. In any case, produsage is never ending and can be changed, molded, and added to at any time. I will need to venture to the business department to take a closer look into prosumption. I wonder how Dr. Markman feels about the book’s Web 2.0 reference and the controversy around it. Some see it as a way to market on the new media concepts emerging today, but Web 2.0, social software, new media, and new new media are all terms for relatively the same concept. It would be nice to have one phrase that encompasses all, however there are sections and fragments of the internet life that do need separate dedication of knowledge and research.
Thursday's word: Whatyado-ocracy
When people earn their cool factor by what they DO rather than what they inherit (i.e. aristocracy) or their position in a heirarchy (i.e. a business).
Related to Heterachy.
ugh star wars!
Empowered words: Produsage & Produsers
Where I work upper management despises creative spellings. I wonder if Produsage will make it into the lexicon from the ranks of neologism?
The link above leads to a site which discusses same:
"The concept of produsage highlights that within the communities which engage in the collaborative creation and extension of information and knowledge that we examine on this site, the role of consumer and even that of end user have long disappeared, and the distinctions between producers and users of content have faded into comparative insignificance. In many of the spaces we encounter here, users are always already necessarily also producers of the shared knowledge base, regardless of whether they are aware of this role - they have become a new, hybrid, produser." (http://snurb.info/produsage)In the typical local workplace, production is relegated to routine and innovation is left to professionals. In the typical online environment where users are given tools for production, the result can be anything from spam to high art. In the sort of environment that fosters online community and given plenty of tools and time to build, users can become produsers. I like that word.
Have your cake and eat it too?
I understand the intellectual property rights of creativity, especially concerning software. Using Microsoft as an example when the MS office suite came out in 2010, an underground black market in Russia burned unauthorized copies of the CD and distributed it throughout the country causing Microsoft to lose millions. This, I understand----- The kid being sued for broadcasting a ‘homemade’ Mickey Mouse parody, really?! Are they forgetting that the next generation of creators will come from the consumers and fans of their work today? If we stifle this urge to create now, what will become of the entertainment industry 20 years from now?
America has always been known as the land of the free just as American’s have been known to be the best “out of the box” thinkers. How can we have both freedom of expression AND out of control corporate retaliation?
Let the kids have fun!
Copyright laws limit the creativity only to major corporations and according to the book, even Spielberg and Lucas made Super 8 films as teenagers that impacted their careers so now you wonder, where would they be had they not had that opportunity? Major corporations should be able to make their money and should not be able to take all of the fun out of it!?
Wednesday, September 28, 2011
It Is Not That Serious !!!!!!!!!!!!!!!!!!!!
Power to the People?
Ego vs Fans
Money loss simply doesn't explain the lengths some of these Artists/Creators go to squash the creativity of fans. However, the vindictive tenacity of a swollen ego, I think, explains it quite nicely. :)
The Super Fans
Fan-fiction, right or wrong?
Well that depends on who you're asking. Ask a fan, and its absolutely right. Ask some of the writers and creators, and it's not too bad. Ask the entertainment world, and it is EVIL!!! They have a view of "How dare you use our intellectual properties?!"
Intellectual properties? So know we can sue people over our thoughts and ideas?
Isn't that beyond childish in most cases?
I view it as the ultimate flattery and amazing advertising that costs the creator nothing. The fans spend their money to do this, to support the story.
Free advertising, merchandise sales, and dedicated fans. Darn that fan-fiction!!
Media Industry: Clear as Mud
Tuesday, September 27, 2011
Fan productions
Today we have spoken about the pros and cons of fan production from the perspective of the media industries. We have listed a lot of cons, such as bad reflection on original, the industries have no control about the fan projects and the fans act obsessively.
In my opinion, fan productions can also support the media industries. For instance, the movie “troopers”, which is a parody of star wars. The consequence is that people begin to speak about this kind of movie. Maybe the movie causes viral effects, some people tell their friends about the project, and mouth-to-mouth propaganda starts. Therefore, the original movie of star wars could get more popular too. I mean such projects are made by true fans of star wars. It takes a longer time to create the movie. Tasks such as cutting, editing and composing are part of the project. Famous directors like George Lucas could be proud of their fans, who spent such an effort of their projects. In the end, they do not jeopardize the success of the original film. Additionally, I could not image that fan movies like troopers reflect badly on the original, because they created funnily. People more love about it, instead of taking it seriously.
Word of the Day: Lawsoup
Lawsoup: the murky mess o'stuff that comes from the discussion of Copywrite vs. Fair Use.
Note: that's "lawsoup" as opposed to "lawsuit" and that's where it all gets murky and full of beans.
Monday, September 26, 2011
What is Media 2.0?: Wiki project
Sunday, September 25, 2011
Thursday, September 22, 2011
Wiki project
I have decided to do my wikipedia project on a subject near and dear to my heart: Hardcourt Bike Polo. Since I play around twice a week, and have a great interest in the history and development of the game I feel monitoring the wiki page should prove a great learning experience. For those unfamiliar here's a picture:
mass amateurization and the effect on the professional
The Pros and Cons of Amateurs and Professionals
Wikipedia project: Borussia Dortmund
For my wikipedia project, I choose the topic of “Borussia Dortmund”. Borussia Dortmund is a German soccer team, which plays in the first German soccer league. The team has won the German championship in the last year and is very successful. The article includes some discussions, for instance about some players or how the name of the team should be pronounced. I have decided for this article, because I’m very interested in soccer and Borussia Dortmund is my favorite soccer team. The article is very detailed and also has a longer history. Link: http://en.wikipedia.org/wiki/Borussia_Dortmund
Collaboration
Matt Ridley presented a TED talk entitled "When Ideas Have Sex" (also, similar and more detailed themes in his book "The Rational Optimist")
Matt Ridley spoke of a very broad idea that is essentially over time, as we exchange ideas, we are able to reinvent ourselves. We all know bits, but with collaborative knowledge and cumulative technology, we have gone beyond the capacity of the singular human mind. As a society and a network, we are innovating a new world. His argument was that over time, cumulative technology and knowledge has accelerated the rate of innovation. As we all learn and our knowledge and skills are specialized, we all work for each other. This exchange of products, services, and ideas raises everyone's overall prosperity.
Shirky begins with the underlying idea that humans are psychologically driven to consume, create, and share. The decentralization of the internet makes all these more accessible.
For the media and press, "the Web created a new ecosystem" (60) and changed the game. Not everyone has to defend why to publish something, but because they can, why not? The lack of gates and inhibitions allows for more freedom and flexibility, more niche markets, and, varied points of view.
Weinberger's article presents the idea that we are engaging in a new mode of social knowing. This is a different type of comprehension than traditional models. It encourages understanding. Knowledge is participatory, between all of us and most importantly "conversation improves expertise" (145).
The more everyone can contribute, the deeper the information can develop and get distributed. Pro-am hybrids are a fundamental part of this development. People have interests, we all know something. An essential part is that we share. Pro-ams have both the passion and strive to be credible and develop a professional reputation without an official title. Anderson focuses on the collective power of varying degrees (professionals, amateurs, and pro am hybrids) to create distinctive value in the marketplace.
I'd rather have too much information than not enough, let the voluminous expanse continue, we will adapt.
Wikipedia Project
We're all Media...but only to a point.
Now, in the age of blogs, You Tube, gossip sites, and social media networks, we can learn about important news before it's even a blip on our TV's. And I think that's great...to a point. One of the issues I have is people posting things that they think are true, but they don't check the facts before putting in on the Internet. That may not matter to most, but I still feel that facts are very important. Not only does it help with credibility, it can also increase readership/followship (I know that's not a real word, but you understand what I'm saying.) I guess that's why I still get the majority of my news from BBC World News, national news broadcasts, and yes, the local news.
There's nothing wrong with getting your news from the Internet, but you shouldn't make that your end all to be all.
My Wikipedia Project
Amateurs vs Professionals
Wikipedia - Memphis Pom
I plan on creating a Wikipedia article about the University of Memphis Pom Squad. Not only am I passionate about the Pom Squad because I was on the team for the last four years and the captain my senior year, but because there is only local recognition for the team and our legacy deserves national recognition. The article can be linked to the University of Memphis Wikipedia article as well as the Varsity Brands page since they are the company that produces the national competitions we attend. I am hoping that creating this page for the Pom Squad will generate an increasing, positive, recognition for the 13 time National Championship team.