Since my major is not in communications, I was a newby to many of the topics we covered in this class; it has been quite an eye-opener for me in the complexity of online marketing and distribution of content. Before signing on for Media 2.0 I really thought I had a fairly good grasp of the new media and how to use it. After the projects we have done this semester I realize that I not only took the information available to me for granted, but that also someone and many people actually put a lot of hard work and effort into distributing and maintaining the content. The final Media 2.0 project we worked on has shed light on this process more than any other for me. I was one of those adapters that was only using these resources when I thought they were needed, but it seems that these resources are a way to connect and stay in tune with my audience.
The disappearance of my profile artist, Su Fei from Sexy Beijing was a shock to me, especially because of her outrageous success in America and China. After the media project I can totally relate to her efforts in trying to promote and distribute meaningful content online while still trying to be out there in the real world. It is a hard line to balance both and have quality and continuity.
There are a few things that I have learned and was surprised to learn. Number 1, New new media is about relationship building; it is not just a one way distribution center of online content. To be successful, a person needs to build a relationship with every single person interested and this takes time. It is not a fluke to produce a wanted service or good and then be able to distribute it to make money---no no snuggie! Without a following you are invisible. There are so many produsers and consumers that you must stand out. I learned this with my media 2.0 project. What does it actually take to get your name out there? A lot! Everything from frequency, oh! And quality of desirable content. Which leads me to number two.
Number two, Your audience needs to be vast! But in order to have a large audience you have to appeal to them all or make them all talk about you at least. My media 2.0 market is small and therefore, takes a lot more work in distribution and marketing. I though at least I would have the people who were in the video interested! What! I will continue to work on this through the upcoming weeks.
The third thing is that online media content distribution has a LONGGGG tail, which means competition is massive. In order to be successful, you must have frequency, good quality work, and something to say about it. Your audience is engaging and if you are not, then you are dead in the water.
I have enjoyed all of your comments and perspectives- thank you!
Gaining a following is surely one of the most important things on the road to building a prosperous online brand (be it person or company). If people don't have that introspective look into what you are doing and thinking they will not be able to relate and therefore won't really connect with the brand.
ReplyDeleteWhat I have noticed about the best brands is consistently adding new content.
I am a new adapter as well to this new media and I am pleased to say that I am now getting the hint. At first I wasnt too pleased with all these mac books and stuff im an old head as my mom say and I didn't want to adapt and usse the slow internet or slower computers to adapt but now Im being forced into it and im getting well adjusted and trying to make the best of it. Most of my classes require the use of this converge.
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