Transmedia: Dr. Who

Here is a good story about Transmedia and Dr. Who. For those who are un-initiated, Dr. Who goes back to radio and the 1960s and in the best television tradition of the hero never dying: Dr. Who never dies, he is just reborn again and again, always as a different actor.

QUOTE: Of course, Doctor Who has dabbled in multiplatform before. Beginning with a tie-in annual in 1964, the story has spread to LPs, radio, film, comics, novels, games, merchandise, animation, metasites and other online exercises.

Wired's story on Dr. Who and Transmedia is part of a larger Transmedia issue: (What is Transmedia?) Well worth a read for those still trying to figure out the transmedia phenomenon.