Changing Things Up

For those who don’t know about VEVO it is the best way to find new music videos and I think it is better than YouTube or Mtv. You can also create channels like YouTube and customize your favorite videos by artists or genre.

I believe the explosion of us engaging in media activities while watching TV has occurred because we cannot bring ourselves to be separated from our communication devices. As much as I love the advancement of technology, I believe it will eventually cost us our jobs because the technology will eventually be able to do so many things that humans can and it will be cheaper than paying employees. As we discussed in class, the local news stations have to compete with the electronic and other media channels that those who are 30 years and younger utilize to find the news and information that interests them.

I honestly think that the news stations really need to refocus what content is “important” to report on. As we stated in class, we have come to expect the news to report that someone has got shot in Memphis that day, traffic is going to back up, and some politic has lied. Why not report on things that can enhance the image of the city of Memphis. Concider reporting what local charities are doing in the city. When the 2011 St. Jude Marathon will be taking place and interview people who are training for it. And of course, what about our Women’s Soccer team becoming Conference USA CHAMPIONS, 5 times in a row!!! Is positive news not “important”?

The shark week marketing experiment was the most interesting experiment I have seen in marketing today. I wonder what other campaigns could utilize this concept to help accelerate their marketing strategies. I think the University of Memphis could utilize this to help generate more student involvement. I think local media stations need to use Anderson’s concept of “loosing control”, to think in the form of “and” rather than “or”. Instead of reporting on one shooting or an other lets add more uplifting and enticing stories to the broadcast in order to compete with networks and free internet sites where we can watch shows for free and free of commercials.