Well, here it is!
Background:
As a non-profit public entity, the Tennessee Economic Council on Women has a very small budget each year to educate the public, conduct research on the economic status of women in Tennessee and assist in helping women gain economic autonomy. It is the sole purpose of the Women’s Economic Council Foundation to support the endeavors of the Council by providing resources for the Council to carry out its mission. One of the ways the Foundation is able to do this is through raising money through fund raising events. A scholarship fund has been available to traditional and non-traditional students for several years as one of the ways that the Council can make an impact on women’s lives. Scholarships are awarded to three traditional and three non-traditional students each year in hope to change the lives of these women. Over the years the supporters of this fund have decreased as have the contact with the scholarship recipients after the award is granted.
Objective:
This project is intended to gain the attention of new supporters (donations) and attract more qualified scholarship applicants. Considering there is two separate audiences I have proportioned the video piece for both of the scholarship recipients and the donors- leaning on the donor side since without them there is not a recipient side. Social Media (FB, Twitter) was used for our primary target market (Young women as high school students) and LinkedIn was used to target the networks of career women, Non-traditional women as college students.
Goal: My hope was that the piece would be used to promote the Ninth Annual Economic Summit for Women 2012 to show the success that has come from these scholarships to 300+ attendees and future contributors to the program. It has been approved for use for the Summit and future endeavors of the Council/Foundation- check mate!
Promotion:
In order to promote the video and program I have used the approved social media (through the Secretary of State) and my personal website (http://globalgirlbiz.wordpress.com/), (Posting later today 11/29/2011). TECW FaceBook page http://www.facebook.com/TNECW. “Tweeted” it on our TECW Twitter account https://twitter.com/#!/TECW.
Seeking Council Approval by vote, to do this week:
· LinkedIn
· TECW Org
· Foundation ORG
· Public Relations for press release
Please check it out and share your comments!
I have also been able to post the video on several facebook pages of Tennessee Universities and Community College organizations.
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