This is the class blog for COMM 4811/6811 Media 2.0: Production & Distribution in the Internet Age at the University of Memphis. Instructor: Kris M. Markman, Ph.D.
Tuesday, November 29, 2011
Final Blog Post
Media 2.0 Project revealed!- Tn Economic Council On Women
Well, here it is!
Background:
As a non-profit public entity, the Tennessee Economic Council on Women has a very small budget each year to educate the public, conduct research on the economic status of women in Tennessee and assist in helping women gain economic autonomy. It is the sole purpose of the Women’s Economic Council Foundation to support the endeavors of the Council by providing resources for the Council to carry out its mission. One of the ways the Foundation is able to do this is through raising money through fund raising events. A scholarship fund has been available to traditional and non-traditional students for several years as one of the ways that the Council can make an impact on women’s lives. Scholarships are awarded to three traditional and three non-traditional students each year in hope to change the lives of these women. Over the years the supporters of this fund have decreased as have the contact with the scholarship recipients after the award is granted.
Objective:
This project is intended to gain the attention of new supporters (donations) and attract more qualified scholarship applicants. Considering there is two separate audiences I have proportioned the video piece for both of the scholarship recipients and the donors- leaning on the donor side since without them there is not a recipient side. Social Media (FB, Twitter) was used for our primary target market (Young women as high school students) and LinkedIn was used to target the networks of career women, Non-traditional women as college students.
Goal: My hope was that the piece would be used to promote the Ninth Annual Economic Summit for Women 2012 to show the success that has come from these scholarships to 300+ attendees and future contributors to the program. It has been approved for use for the Summit and future endeavors of the Council/Foundation- check mate!
Promotion:
In order to promote the video and program I have used the approved social media (through the Secretary of State) and my personal website (http://globalgirlbiz.wordpress.com/), (Posting later today 11/29/2011). TECW FaceBook page http://www.facebook.com/TNECW. “Tweeted” it on our TECW Twitter account https://twitter.com/#!/TECW.
Seeking Council Approval by vote, to do this week:
· LinkedIn
· TECW Org
· Foundation ORG
· Public Relations for press release
Please check it out and share your comments!
Final Blog Entry -Appreciation for Online Media
Since my major is not in communications, I was a newby to many of the topics we covered in this class; it has been quite an eye-opener for me in the complexity of online marketing and distribution of content. Before signing on for Media 2.0 I really thought I had a fairly good grasp of the new media and how to use it. After the projects we have done this semester I realize that I not only took the information available to me for granted, but that also someone and many people actually put a lot of hard work and effort into distributing and maintaining the content. The final Media 2.0 project we worked on has shed light on this process more than any other for me. I was one of those adapters that was only using these resources when I thought they were needed, but it seems that these resources are a way to connect and stay in tune with my audience.
The disappearance of my profile artist, Su Fei from Sexy Beijing was a shock to me, especially because of her outrageous success in America and China. After the media project I can totally relate to her efforts in trying to promote and distribute meaningful content online while still trying to be out there in the real world. It is a hard line to balance both and have quality and continuity.
There are a few things that I have learned and was surprised to learn. Number 1, New new media is about relationship building; it is not just a one way distribution center of online content. To be successful, a person needs to build a relationship with every single person interested and this takes time. It is not a fluke to produce a wanted service or good and then be able to distribute it to make money---no no snuggie! Without a following you are invisible. There are so many produsers and consumers that you must stand out. I learned this with my media 2.0 project. What does it actually take to get your name out there? A lot! Everything from frequency, oh! And quality of desirable content. Which leads me to number two.
Number two, Your audience needs to be vast! But in order to have a large audience you have to appeal to them all or make them all talk about you at least. My media 2.0 market is small and therefore, takes a lot more work in distribution and marketing. I though at least I would have the people who were in the video interested! What! I will continue to work on this through the upcoming weeks.
The third thing is that online media content distribution has a LONGGGG tail, which means competition is massive. In order to be successful, you must have frequency, good quality work, and something to say about it. Your audience is engaging and if you are not, then you are dead in the water.
I have enjoyed all of your comments and perspectives- thank you!
Tuesday, November 22, 2011
Help the UofM start a Social Media Club
If you are interested and want to find out how to get involved, there is more information at: http://uofmsmc.wordpress.com/
Monday, November 21, 2011
Event Management Project
Sunday, November 20, 2011
Podcasting and the digital revolution
Thursday, November 17, 2011
Boosting Bout Brian
On another note the blog is coming along nicely but for some reason people can't leave comments, does anyone know how to fix this problem? please let me know
Guest Speakers
Wednesday, November 16, 2011
American Censorship Day
Tn Economic Council Foundation Scholarship Piece-Media 2.0 Project
Tuesday, November 15, 2011
update
Monday, November 14, 2011
Advertising 2.0
Friday, November 11, 2011
newer outlets?
Thursday, November 10, 2011
The dying breath of local tv news,
Changing Things Up
For those who don’t know about VEVO it is the best way to find new music videos and I think it is better than YouTube or Mtv. You can also create channels like YouTube and customize your favorite videos by artists or genre.
I believe the explosion of us engaging in media activities while watching TV has occurred because we cannot bring ourselves to be separated from our communication devices. As much as I love the advancement of technology, I believe it will eventually cost us our jobs because the technology will eventually be able to do so many things that humans can and it will be cheaper than paying employees. As we discussed in class, the local news stations have to compete with the electronic and other media channels that those who are 30 years and younger utilize to find the news and information that interests them.
I honestly think that the news stations really need to refocus what content is “important” to report on. As we stated in class, we have come to expect the news to report that someone has got shot in Memphis that day, traffic is going to back up, and some politic has lied. Why not report on things that can enhance the image of the city of Memphis. Concider reporting what local charities are doing in the city. When the 2011 St. Jude Marathon will be taking place and interview people who are training for it. And of course, what about our Women’s Soccer team becoming Conference USA CHAMPIONS, 5 times in a row!!! Is positive news not “important”?
The shark week marketing experiment was the most interesting experiment I have seen in marketing today. I wonder what other campaigns could utilize this concept to help accelerate their marketing strategies. I think the University of Memphis could utilize this to help generate more student involvement. I think local media stations need to use Anderson’s concept of “loosing control”, to think in the form of “and” rather than “or”. Instead of reporting on one shooting or an other lets add more uplifting and enticing stories to the broadcast in order to compete with networks and free internet sites where we can watch shows for free and free of commercials.
The Future of Politics
Amplified
At the beginning of Chapter 12 (introducing the future of television), there was a quote by writer David Foster Wallace that exemplifies the point,"Television is the way it is simply because people tend to be extremely similar in their vulgar and prurient and dumb interests and wildly different in
their refined and aesthetic and noble interests.”
Traditional broadcast media on a local scale has to target a broad audience of a large, diverse city. They focus on their specialty, what national networks don't talk about - specific, local events. And to make these interesting, they often rely on sensationalism tactics. They have to focus on broad stories, because they can't afford to alienate by focusing on niche interests.
But everybody gets tired of hearing the same information and stories repeatedly. The water cooler days of mass culture are changing and we no longer care about the same broad topics. We don't all need to know the same stuff, because focusing on our specialties creates collective knowledge. You know specific people that you turn to for discussion - the sports guy, the movie guy, the music guy. The same applies to recommendation - turn to a friend that can give you a trusted review of a product, their word or experience. And in the age of review - we can read numerous reviews by other users and judge from there.
We have social networks that connect us to people with common interests, and we can still have discussions and can be "aware citizens." Stories and information that are important to us are spread through word of mouth (/interpersonal communication) and the internet amplifies it. Fast, efficient, popular, connected, relevant.
long term future of tv
also bootleg cable is going away since everything is going digital no one wants to pay for real cable even though I do. I know a lot of people that are upset about the bootleg being cut off that they have paid good money for!
Its hilarious to me but TV will eventually corrupt. TVs are too expensive anyway!!! :)
Politics, Tv, and The Long Tail
We have constantly moved away from the world our parents new. From the days of local news at 5 and the Candidates for the presidential election focused on the issues at hand, we have evolved technologically and seemingly devolved socially.
Presidential election, how many people can tell you Romney's beliefs versus Ron Paul's? Who can tell you about the sexual harassment scandal that seems to dominate the social air waves and networks? We seem to care more about a real life Jerry Springer special vs the future of our country.
This ties into the fact that no one really watches local news. We google. And the first results are the personal tidbits that are ammo against the Candidates. No one cares about what is going on unless its entertainment
The smoking gun....
Over the last few hundred years, the usual run of play has been to claim that each new technology will usurp the one that came before it, keeping things nice and simple. However, the internet has changed the rules and, according to many, has the power to take on all-comers. Print is dead, radio is dead, TV is dead. Google these statements and you’ll find that in most cases, the internet is left holding the smoking gun.
Politics and The internet
Also though, the growth of popular culture has effected how we see and view all figures in politics. It seems as if we can't view people as actual humans anymore but expect these politicians to be somewhat of perfect creatures. When in reality they are far from that. If people would pay more attention to the actual issues that each candidate brings to the table I think that it would help add some more credibility to politics. But for now the culture of America certainly dictates and plays a part in how all people look at politics and politicians.
Wednesday, November 9, 2011
Politics and Internet Convergence
It’s on the Internet so it must be true, right?!
On the positive side or maybe it is entertainment purposes, as voters we can keep update on all of the debates. Working as much as we do we cannot always catch the local news to find out the latest on the campaign trail. The internet provides minute by minute updates of stories whether true or false. It is for us to decide what accurate information is and what is not. Like the “Longtail provides and we decide!”
Maybe to that note, the negative side of the longtail, especially in Policitcs is that there is so much information it is really easy to find someone else who believes what we do, so instead of educating ourselves, we might just settle for someone who agrees with us because it was on the internet, so it must be true! We might not look for a well rounded non-biased answer. Know your sources and your candidates I say.
Looks like Grace found the answer :factcheck.org.
Politics and the ten foot pole