Tuesday, November 29, 2011

Final Blog Post

Conclusion, 3 key takeawys,

This week's class was the last which involved readings. I have to say, even though I wasn't originally too sure about one or two books, they have all proven to be really helpful in knowing more about the internet and how we use it for consuming information. I wouldn't have originally thought that there could be a book written on the Long Tail, manly because the concept seems simple enough to understand. However, I did like all f the examples provided and ways that showed which things were hits and which were misses. When it comes to New New Media, I have to say originally I was not too fond of a boo that spent its first chapter in a confusing whirlwind of new and new new media, then spent nearly three pages discussing what the remaining chapters would focus on. That, I assumed, should be left for the table of contents. However, I loved the fact that the book broke down all of the different forms of media and went in depth on each one. Media Convergence with Jenkins was also chopped full of facts and in depth looks at different media. This book took far more examples from society and actual events than the other books. While reading the last chapter, I came across something that probably defines many of the discussions we've had in class...
"The potentials of a more participatory media culture are also worth fighting for. Right now, convergence culture is throwing media into a flux, expanding the opportunities for grassroots groups to speak back to the mass media. Put all of your efforts into battling the conglomerates and this window of opportunity will have passed. That is why it is so important to fight against corporate copyright regime, to argue against censorship and moral panic that would pathologize these emerging forms of participation, to publicize the best practices of these online communities, to expand access and participation to groups that are otherwise being left behind, and to promote forms of media literacy education that help all children to develop the skills needed to become full participants in their culture. " p. 259.
Quite lengthy, I know, but in essence this is what new media has given us: the opportunity for mass debate, societal change, and improved literacy. However, these slang terms and internet jargon have not helped with out literacy.
Okay, so 3 key things I have learned in this course:
1. Dr. Markman will one day add a plethora of new word to the english dictionary (ok, that's just a joke :)

1. The love mark is a great way of using fans to promote your products by having them participate with the item they have grown to love and basically give free advertising for
2. The Long Tail means that me, Jennifer Elaine Sadler, a 23 year old graduate student and single mother from Memphis, has the unique opportunity to be heard among the masses because instead of just the big names in media...I can have a voice to :)...produce my own material, gain fans (a following), become an influencer, and make changes to the world just through using the Long Tail methods of creating and distributing media.
3. Finally, I learned that Wikipedia is far more of an educational resource than I previously thought. The amount of time given to reviewing, editing and the collective intelligence used to create the site has made me give more respect to it than I may have before. I still use it as a starting point rather than my ending source, but knowing that it's not just randomness and lacking the true facts, as noted by many previous professors, gives me a better view of it in general


Media 2.0 Project revealed!- Tn Economic Council On Women

Well, here it is!

http://www.youtube.com/watch?v=Zx0IIJlBB-8&feature=share

Background:

As a non-profit public entity, the Tennessee Economic Council on Women has a very small budget each year to educate the public, conduct research on the economic status of women in Tennessee and assist in helping women gain economic autonomy. It is the sole purpose of the Women’s Economic Council Foundation to support the endeavors of the Council by providing resources for the Council to carry out its mission. One of the ways the Foundation is able to do this is through raising money through fund raising events. A scholarship fund has been available to traditional and non-traditional students for several years as one of the ways that the Council can make an impact on women’s lives. Scholarships are awarded to three traditional and three non-traditional students each year in hope to change the lives of these women. Over the years the supporters of this fund have decreased as have the contact with the scholarship recipients after the award is granted.

Objective:

This project is intended to gain the attention of new supporters (donations) and attract more qualified scholarship applicants. Considering there is two separate audiences I have proportioned the video piece for both of the scholarship recipients and the donors- leaning on the donor side since without them there is not a recipient side. Social Media (FB, Twitter) was used for our primary target market (Young women as high school students) and LinkedIn was used to target the networks of career women, Non-traditional women as college students.

Goal: My hope was that the piece would be used to promote the Ninth Annual Economic Summit for Women 2012 to show the success that has come from these scholarships to 300+ attendees and future contributors to the program. It has been approved for use for the Summit and future endeavors of the Council/Foundation- check mate!

Promotion:

In order to promote the video and program I have used the approved social media (through the Secretary of State) and my personal website (http://globalgirlbiz.wordpress.com/), (Posting later today 11/29/2011). TECW FaceBook page http://www.facebook.com/TNECW. “Tweeted” it on our TECW Twitter account https://twitter.com/#!/TECW.

Seeking Council Approval by vote, to do this week:

· LinkedIn

· TECW Org

· Foundation ORG

· Public Relations for press release


Please check it out and share your comments!

Final Blog Entry -Appreciation for Online Media

Since my major is not in communications, I was a newby to many of the topics we covered in this class; it has been quite an eye-opener for me in the complexity of online marketing and distribution of content. Before signing on for Media 2.0 I really thought I had a fairly good grasp of the new media and how to use it. After the projects we have done this semester I realize that I not only took the information available to me for granted, but that also someone and many people actually put a lot of hard work and effort into distributing and maintaining the content. The final Media 2.0 project we worked on has shed light on this process more than any other for me. I was one of those adapters that was only using these resources when I thought they were needed, but it seems that these resources are a way to connect and stay in tune with my audience.

The disappearance of my profile artist, Su Fei from Sexy Beijing was a shock to me, especially because of her outrageous success in America and China. After the media project I can totally relate to her efforts in trying to promote and distribute meaningful content online while still trying to be out there in the real world. It is a hard line to balance both and have quality and continuity.

There are a few things that I have learned and was surprised to learn. Number 1, New new media is about relationship building; it is not just a one way distribution center of online content. To be successful, a person needs to build a relationship with every single person interested and this takes time. It is not a fluke to produce a wanted service or good and then be able to distribute it to make money---no no snuggie! Without a following you are invisible. There are so many produsers and consumers that you must stand out. I learned this with my media 2.0 project. What does it actually take to get your name out there? A lot! Everything from frequency, oh! And quality of desirable content. Which leads me to number two.

Number two, Your audience needs to be vast! But in order to have a large audience you have to appeal to them all or make them all talk about you at least. My media 2.0 market is small and therefore, takes a lot more work in distribution and marketing. I though at least I would have the people who were in the video interested! What! I will continue to work on this through the upcoming weeks.

The third thing is that online media content distribution has a LONGGGG tail, which means competition is massive. In order to be successful, you must have frequency, good quality work, and something to say about it. Your audience is engaging and if you are not, then you are dead in the water.

I have enjoyed all of your comments and perspectives- thank you!

Tuesday, November 22, 2011

Help the UofM start a Social Media Club

Journalism student Ashli Blow is trying to start a campus Social Media Club chapter, with Dr. Carrie Brown in Journalism as the advisor. They are just getting started and need officers and such before it can be registered as an official student organization. Students from all across the university who are interested in social media are welcome to join.

If you are interested and want to find out how to get involved, there is more information at: http://uofmsmc.wordpress.com/

My BLog!!!

Here is another link to my blog I have updated things a bit.

jashma89.blog.com

Monday, November 21, 2011

Event Management Project

Alright class, I did my production and distribution project on the life of an event manager in the sport and entertainment industry. Thomas Carrier is the event manager at the FedExForum and I videotaped some of the things he does in his job. I also created a WordPress blog and Twitter account... Still working on the project but here are the links if you want to check them out.



Sunday, November 20, 2011

Podcasting and the digital revolution

I found our speaker Tuesday to be informative. I enjoyed hearing about the early days of podcasting and how far the medium has come. Also I really though it was cool that he took it upon himself to get the permissions from the record companies for his content, that is a very brave move and one I'm sure had the potential to raise much ire with his co-casters<--- (new word?) All in all an awesome class period. Good times.

Thursday, November 17, 2011

Boosting Bout Brian

No offense to Jason Scott but Brian really held my attention.  I feel like Brian was a lot more down to earth and his concepts were a lot easier to understand.  Brian seems to exemplify what a niche artist really is. It was interesting to hear about about how his show in Vegas came about. This speaker did a great job of discussing not only the benefits of being a niche artist but also the complications that arise; such as his show in Vegas.  He is truly incredible especially knowing that he has an audience as large as he does and also 350 people who believe in what he does enough to provide him with financial support.

On another note the blog is coming along nicely but for some reason people can't leave comments, does anyone know how to fix this problem? please let me know

Guest Speakers

Brian Ibbot was a much more enjoyable guest speaker than the previous one. He actually utilized Media 2. 0 concepts to do something that pretains to my interests, and the concepts and effects were instantly recognizable. To take a podcast from his basement to having 15000 listeners and 320 paid supporters by using the ideas and practices we are taught reall takes the impact of these concepts to a much higher level. It shows proper utilization of these skills can lead to a successful media venture in the market place. Very inpirational.

Wednesday, November 16, 2011

American Censorship Day

Nov. 16 is American Censorship Day. See http://americancensorship.org/ for more information.

Tn Economic Council Foundation Scholarship Piece-Media 2.0 Project

Well, Here it is, my Media 2.0 Project posted on YouTube, TECW Facebook page, and my personal FB page. Please check it out and share your comments!



Tuesday, November 15, 2011

update

MY artist profile was chosen by Mrs. Markman his name Cameron Sean he is an alternative folk reggae artist which is a very new new genre of music. He is using Facebook, cdbaby.com, nextthreedays.com as well. He performs in local cities around Virginia till his Music pick up worldwide!

Monday, November 14, 2011

Advertising 2.0

Forget transmedia branding...clearly the *real* future of marketing is.....CATVERTISING!

Friday, November 11, 2011

newer outlets?

im wondering why news stations have not tried newer ways of communicating stories. Why not have constant news releases as stories occur. Such as having a 2 minute story update in-between shows. it would keep the viewer on the channel watching the show as they look forward to another story at the end, instead of waiting for 10 o'clock to roll around and watch a whole segment. Branching out even a tad further, why not post videos of news online as they happen. We all like to "google" so why not make the new "search" word or "go to source" the the actual news station. Im just thinking that if they want to be the number one source, they are going to have to release things quicker to stay in the race with social networking sites.

Thursday, November 10, 2011

The dying breath of local tv news,

Our discussion today about local news was very interesting. The fact that almost every story is death and doom is sad, but it apparently gets viewers. When you think about it, there's not much national news that needs to be repeated locally by the end of the day, we have already found it online. It seems shock value is the only thing local tv news has left... Which to me reeks of extinction ;)

Changing Things Up

For those who don’t know about VEVO it is the best way to find new music videos and I think it is better than YouTube or Mtv. You can also create channels like YouTube and customize your favorite videos by artists or genre.

I believe the explosion of us engaging in media activities while watching TV has occurred because we cannot bring ourselves to be separated from our communication devices. As much as I love the advancement of technology, I believe it will eventually cost us our jobs because the technology will eventually be able to do so many things that humans can and it will be cheaper than paying employees. As we discussed in class, the local news stations have to compete with the electronic and other media channels that those who are 30 years and younger utilize to find the news and information that interests them.

I honestly think that the news stations really need to refocus what content is “important” to report on. As we stated in class, we have come to expect the news to report that someone has got shot in Memphis that day, traffic is going to back up, and some politic has lied. Why not report on things that can enhance the image of the city of Memphis. Concider reporting what local charities are doing in the city. When the 2011 St. Jude Marathon will be taking place and interview people who are training for it. And of course, what about our Women’s Soccer team becoming Conference USA CHAMPIONS, 5 times in a row!!! Is positive news not “important”?

The shark week marketing experiment was the most interesting experiment I have seen in marketing today. I wonder what other campaigns could utilize this concept to help accelerate their marketing strategies. I think the University of Memphis could utilize this to help generate more student involvement. I think local media stations need to use Anderson’s concept of “loosing control”, to think in the form of “and” rather than “or”. Instead of reporting on one shooting or an other lets add more uplifting and enticing stories to the broadcast in order to compete with networks and free internet sites where we can watch shows for free and free of commercials.

The Future of Politics

Technology is  because continuing to evolve and at times I think that we have become so jaded because of it.  we learned in class this week that a majority of the information we get about campaigns we hear on facebook, twitter, and our smart phones.  Aside from getting on our phones for information I believe that facebook and twitter are opinion based. Anything we read about politics on these media outlets are bios because their opinions that other people hold to be true.  Nothing even grabs the public attention now unless its entertaining, not informative.  I think that as Americans we have lost sight of the real issues because we're to concerned with politicians personal life, and how the opponent can dish the dirt.

Amplified

As Daniel pointed out in class, information and "news" presented by local outlets is very limited. It is decreasing in importance because we hold other topics and sources to be more relevant.

At the beginning of Chapter 12 (introducing the future of television), there was a quote by writer David Foster Wallace that exemplifies the point,"Television is the way it is simply because people tend to be extremely similar in their vulgar and prurient and dumb interests and wildly different in
their refined and aesthetic and noble interests.”

Traditional broadcast media on a local scale has to target a broad audience of a large, diverse city. They focus on their specialty, what national networks don't talk about - specific, local events. And to make these interesting, they often rely on sensationalism tactics. They have to focus on broad stories, because they can't afford to alienate by focusing on niche interests.

But everybody gets tired of hearing the same information and stories repeatedly. The water cooler days of mass culture are changing and we no longer care about the same broad topics. We don't all need to know the same stuff, because focusing on our specialties creates collective knowledge. You know specific people that you turn to for discussion - the sports guy, the movie guy, the music guy. The same applies to recommendation - turn to a friend that can give you a trusted review of a product, their word or experience. And in the age of review - we can read numerous reviews by other users and judge from there.

We have social networks that connect us to people with common interests, and we can still have discussions and can be "aware citizens." Stories and information that are important to us are spread through word of mouth (/interpersonal communication) and the internet amplifies it. Fast, efficient, popular, connected, relevant.

long term future of tv

I think the future of TV will be dead or explicit. Some will think I'm crazy but we live in a sex craved world and I think that things on TV kids wont be allowed to see so therefore it will be explicit and uncut. Videos like amber Cole and April Pratt are becoming very famous because of sex related topics. Maybe it wouldnt be all over TV but I think it will be huge and kids wont be able to watch Tv like we used to. Cartoons are already to sexual.
also bootleg cable is going away since everything is going digital no one wants to pay for real cable even though I do. I know a lot of people that are upset about the bootleg being cut off that they have paid good money for!
Its hilarious to me but TV will eventually corrupt. TVs are too expensive anyway!!! :)

Politics, Tv, and The Long Tail

We have constantly moved away from the world our parents new. From the days of local news at 5 and the Candidates for the presidential election focused on the issues at hand, we have evolved technologically and seemingly devolved socially.

Presidential election, how many people can tell you Romney's beliefs versus Ron Paul's? Who can tell you about the sexual harassment scandal that seems to dominate the social air waves and networks? We seem to care more about a real life Jerry Springer special vs the future of our country.

This ties into the fact that no one really watches local news. We google. And the first results are the personal tidbits that are ammo against the Candidates.  No one cares about what is going on unless its entertainment

The smoking gun....

The internet left holding the smoking gun? I love this quote...

Over the last few hundred years, the usual run of play has been to claim that each new technology will usurp the one that came before it, keeping things nice and simple. However, the internet has changed the rules and, according to many, has the power to take on all-comers. Print is dead, radio is dead, TV is dead. Google these statements and you’ll find that in most cases, the internet is left holding the smoking gun.
http://pcplus.techradar.com/weblog/columns/death-television-08-09-10


Politics and The internet

As we discussed in class. The internet has become a very big factor in the new age of politics. The last election in 2008 was covered all over the world and the internet was a deciding factor in in as there were all kinds of advertisements on social media sites such as youtube and facebook. Now with twitter becoming as popular as it has over the last few years. I expect the next election to be even more involved in the internet. The ability to reach the masses of media and people through the internet is a key thing with voting and gaining a following. I mostly spend a lot of time on the computer rarely reading newspapers or magazines, but I look to the internet for all of my news. So if a presidential candidate can reach potential voters through the internet as well as still go the traditional route of campaigning the streets and different cities I see it as a huge advantage.
Also though, the growth of popular culture has effected how we see and view all figures in politics. It seems as if we can't view people as actual humans anymore but expect these politicians to be somewhat of perfect creatures. When in reality they are far from that. If people would pay more attention to the actual issues that each candidate brings to the table I think that it would help add some more credibility to politics. But for now the culture of America certainly dictates and plays a part in how all people look at politics and politicians.

Wednesday, November 9, 2011

Politics and Internet Convergence

Besides all conveniences and amenities that the internet has brought to all of us in terms of entertainment, its importance is also evinced in the emergence of political grassroots movements, for example in the US. Apart from the question whether we share their goals and points of views, the Tea Party movement, the Anonymous movement, Occupy Wallstreet, and many other political agitators and groups would not have reached their current level of popularity. Being active on blogs, Twitter, Facebook or Youtube, they reach mass audiences and thus manage to increase in size and importance. Without the use of multimedia channels, demonstrations, protests and gatherings around Wall Street or Washington DC would probably end in talk, not in political activism...

It’s on the Internet so it must be true, right?!

I like the way that the internet plays with political campaigners since of integrity. I mean, before now a contender had town hall meetings and shook hands with everyone. The internet has provided a smoke screen that the communications directors for Politian’s can hide behind. The phrase, “well if it is on the internet and a politician said it, well then, it must be true” only had the power because the omniscient world wide web is full of only accurate information, right?

On the positive side or maybe it is entertainment purposes, as voters we can keep update on all of the debates. Working as much as we do we cannot always catch the local news to find out the latest on the campaign trail. The internet provides minute by minute updates of stories whether true or false. It is for us to decide what accurate information is and what is not. Like the “Longtail provides and we decide!”

Maybe to that note, the negative side of the longtail, especially in Policitcs is that there is so much information it is really easy to find someone else who believes what we do, so instead of educating ourselves, we might just settle for someone who agrees with us because it was on the internet, so it must be true! We might not look for a well rounded non-biased answer. Know your sources and your candidates I say.

Looks like Grace found the answer :factcheck.org.

Politics and the ten foot pole

Yesterdays class was not my favorite. I'm not really very political. I have my views and I stick to them. I do a little research on the internet, read business and technology reports but thats about it. To me politics have always been held in the same pantheon as Sports, there is a ton of information there and it does seem interesting but with so many other ways I'd rather spend my time and the amount energy it takes to become well versed in either subject I just choose something else to do.

This attitude may not be popular but it's mine and I own it. While later in life I may choose to become politically active now is not the time. I do vote, and do enough research to be informed enough to choose the candidates whose views most closely align with my world views I have never stood on a soapbox about it.

I do like that the internet has made it easier for the long tail of politicians to have their views heard and considered by a much larger audience than would have ever been previously possible. In the last Presidential election and all future ones I think that the true battleground will be digital.

For me though, at the end of the day politics is something that I still don't want to touch with a ten foot pole.

In other news here is a picture of George Lucas knitting at a Starbucks: