PRESENTATION URLS AND INFO

Hate The Deed

I did my Media 2.0 project in the form of a Blog. I did a lot of trial and error. Once I created a blog, I had no clue where to go from there. I read an article online that suggested sites like Yahoo! Q&A.. Epic Fail! I did answer dog posts and then included my URL, and I saw that people were visiting the sites, but they were not staying or following, or commenting on anything I posted. So, I decided to strictly focus on the Blog Elements, and get in touch with fellow pet bloggers. I came across the website PBU. They did a special new blogger post on me, and this opened a lot of new doors. I also commented on animal related blogs, mostly blogs relating to pit pulls. There were over 40 comments that I made on other peoples blogs, I saw Over 40 because there are some that I forgot to keep track of, but 40 is still a good number for this short term project. I commented on others blogs and responded to the majority of the comments on my blog. When seeing other popular animal blogs I would take some of their elements and style and try to tie it in with my blog. I have 406 hits as of yesterday of my blog. Generally I receive about 20 hits for a new post. I really enjoy commenting on other blogs and seeing their styles. Creating a banner is something i had difficulty with. Blogger is not well equipped to do that. And with my computer I do not have PhotoShop. But I've really enjoyed this blog and have had a positive experience with it.
Kim

Concusion

Needless to say, I am please with yet another class of Ms. Markman's, I find that the learning experience is so unique and allows us all to be so involved, that learning is actually done, not just memorizing.

Three key things I will take from this semester are Produsage, Collective Intelligence, and Participatory Culture.
Produsage because it kind of blurs the line between the amatuer and the professional. Who really is professional these days? We all have the same capabilities to distribute. I am an ETSY fan, and I have my own account, I have the capability of managing my own store ONLINE. This allows me to create and sell, using a free internet source. Artists dont have to rely so heavily on setting up a booth for art festivals as much, they can put it on line and allow others to view it. They can connect their blog to their shop for more advertising to their Etsy shop. This allows me to be actively involved in produsage.
Collective Intelligence was really interesting to learn about, and getting the hands on experience from the Wikipedia project. This gave me a hands on experience and a hands on look at how collective Intelligence works. I was able to put my input in the article, and so was the rest of the world. And the wonderful thing about that, is it allows us to review and change and make these articles perfect so that it can allow others to learn from it. No one person knows everything, so having people around the world contribute allows us to get a more accurate representation.
Participatory Culture, Okay so since we kind of spent a lot of time in class about this, I am going to say that I am participating in this class via Blog Post. I believe I can do the same with Participatory culture in regards to Movie Fandom as well. Each blog post or social networking site Post I make allows me to become apart of the show. It allows me to feel as if I am doing something larger than just watching a television. So I think participatory culture can be divided into levels. From posting online comments, writing new scripts, or creating fan fiction!!

Class Conclusion

This class has been great all semester and the one class I feel I have actually learned new content. I feel like today’s class was so engaging and because it allowed so much “participation” among all of us as we synthesized the whole semester.

I have always felt like I was a computer and internet wizard but this class has completely opened my eyes to all the complex and niche areas of the world wide web that I honestly did not know about. One of the key things I will take away from this class is the realization that “Wikipedia is not a bad source”. As students, we hear so many times to not use Wikipedia as a source in academic papers; that it is unreliable. However, from this class I’ve been exposed to the concept of collective intelligence and that is basically the whole essence of Wikipedia. All of us cannot be experts on all the topics and concepts in the world, yet if there are a few individuals who know different and specific information on one topic then they collaborate and collect all that information to create full range of content on that topic. Wikipedia has allowed for those individuals to share that knowledge with the world that others may not have ever known.

The second element that I will take away from this class is the actual participation in participatory culture. The Internet is this realm where we have the ability to place whatever we like or create out there for the entire world to see. Once we place that content on the web we want others to like it with us and we are full aware whether they do or do not. This realm is place where people can freely express their opinions through comments, “likes’, retweets, mentions, ratings, ect. without exposing their face. As the producer or consumer of the content we tend to react based on those opinions. I have mentioned it before but my experience came from the Wikipedia and our Media 2.0 projects on the graduate end. I was proud of the content I created for the Wikipedia project and wanted others to see what I had produced; yet in the end my article barely has any of my original work. (oh well, learning through participation, right?) I have created a YouTube page for my Media 2.0 project but it still has low number of views, due to others not being interested or lack of exposure. But of course people on YouTube probably don’t want to see some amateur documentary on her dream job and would rather watch some cheerleader freak-out as she won some competition. I just don’t get it.

Lastly, I will take a way from this course the unanswered questions on what defines participation and professionalism. I loved our discussions on what each of us have viewed as the definition of these concepts as well as opening my eyes to be more aware of who claims to be participating in something and who claims to be a professional. Analyzing the surrounding content of those claims among friends, the Internet, and media has really put the concepts of our class in real life.

I’ve enjoyed this class and look forward to taking Communications in the Internet next semester.

Speaking of Niche products & Creativity

Adorable Tiny Printer Creates Receipt-Sized Newspapers

Bridging the gap between your smartphone and the morning paper, the Little Printer creates tiny digests culled from news sources, social networks, and other subscriptions giving you something physical to read on your commute to work.

I have to say that this kind of takes the cake in terms of lining up with our class. We have learned about newspapers having to go with the flow in order to survive, well, this product is really going with the flow but I have to wonder how mainstream it will ever become!

Today we had a good overview of the way things are changing. I was reminded many times through this class about how much media has changed in my lifetime. When I graduated from high school I was given an Adler Elite Portable Manual Typewriter by my father. It was the deluxe in terms of going off to college with something you could lug around if you needed to. I typed a load of papers on it (mostly for other people). It cost the grand amount of $150 dollars. Just the other day I bought a laptop for my daughter for $300 that did so much more than my Adler ever could have dreamed of doing. On the other hand, I still have my Adler and I don't think she'll have that $300 piece of plastic from nearly that long. On the other other hand, I can no longer buy ribbons for my beautiful blue typewriter.

We talked today about how only 5% of "fans" create serious content beyond the "likes" and short comments. I would guesstimate that is true across the board. Only about 5% of any population is creative enough to go beyond the basics of life. Creative people feed their creativity and get up off the couch and do things. (Just my observation after years of observing people). For example, years ago before the internet, any given person might have know someone writing a book or acting in community theatre. A certain number of people were active in music or painting or writing poetry. Every now and then, you'd know someone who went to a great deal of expense to have their book published by a vanity press. They'd try to market it or give it to all their friends. But you generally didn't know more than a few people who went that far. There'd be more people who wrote letters to the editor or took the trouble to submit suggestions in suggestion boxes. The overwhelming majority of people go to work, eat, sleep, view, consume. They pat each other on the back and say hello to the people they already know. They talk about the weather and trivialities. Americans unfortunately mostly sit and you can tell that by the overwhelming lassitude of many people and the amount of time they spend sitting.

If you want to get things done in life you have to move, you have to create, you have to expand the boundaries of your neighborhood. I say write the newspaper, don't print it out on tiny paper. Fill in the blanks and write outside the lines. Write hard, die free.

3 Key Points

I learned a lot of new ways to view media and it's effect on our society this semester. The three that stuck out were collective intelligence, the long tail of niche cultures, and the increasing possibility of the the average consumer becoming a producer.

I never really thought of Wikipedia in the exact terms of collective intelligence. After completing the Wikipedia project however, I find a new appreciation for these works of collaboration. I also loved how we delved into the world of niche cultures. I realized that this new media age allows for these niches to thrive and grow in ways that weren't possible just a few years ago. The last point is evidenced for all to see on YouTube and countless Blogs. Anyone can be a producer now, creating what they have wanted to see or hear all along.

This class leaves me wondering what will happen to traditional media. Now that we have endless choice, instead of just taking whats spoon fed to us, there's no telling.

MAKE WAY FOR 2.0!!!!

Class Conclusion

Today's last lecture summed up what we've learned throughout the semester.  The thing I like most about our class was the introduction to the world of technology.  I have always been behind the ball when it comes to technology but I feel that this class has really opened my eyes to things I didn't know anything about.  in class today we talked about participatory culture. I don't feel that just clicking on the like button would be considered participating because little to no effort is being used, I do feel that those who take time and develop scrips or make films do participate.  Collaborative Intelligence was my least favorite because I hate the idea that learning is based on opinion rather than fact.  I really did like the fact that for the first time in my college career I was able to use Wikipedia.  My favorite topic was pro am.  We live in a society were everyone feels they have a gift the problem is that not everyone is professional.  I love that we explored how you can be an amateur but still be professional.  Over all I enjoyed this semester and am glad that I will be taking so much away from the time spent in this class.

Shift into New Media Culture

We have shifted into a new generation. Anderson outlines the new economics involved in the market while Jenkins discusses the cultural convergence. Media content flows across multiple channels, "unmoored from specific delivery mechanisms;" the same content shared on different sites and ways to reach various communities. This is convenient for consumers, but causes struggle among producers, as they try to maintain revenue and control. The power has shifted from the industry leaders into the hands of individuals. As the tools of production and distribution became readily available, anyone and everyone can contribute, participate, connect, and learn.

The internet has created a participatory platform that amplifies the power of word of mouth.
While we may not necessarily have deeper conversations, we still have wide range of communication. We talk constantly; talk permeates this new medium and inundate it. Instead of the question "Why publish this?" we ask, "Why not?" We are integrated into convergence culture, participating in multiple forms. Even if we don't create our own original work, we are part of the participatory culture. New media is a highly integrated web of feedback loops that spark interests and interaction, continually propelling the movement.

Anderson's theory of The Long Tail outlined the tools of production and distribution, where Convergence Culture explained its impact, development, and effect on society. It is hard to say what we are learning from each other right now, but the amount of information and collective knowledge out there gives hope for progress. The voluminous resource of things online are also an archive of thoughts, trends, and culture that can be reflected upon and studied at a later date.

The internet caters to niche audiences and embraces individual interests. We are a fragmented culture, and we able to delve into topics of interest. We're moving from the "or" culture, to "and" culture. These endless choices, customized to our unique and diverse interests allow endless options of understanding, informing, creating, sharing. What is necessary is the development of filters. It is important to harness the power of the audience, let the customers do the work. They can create the necessary buzz and pool resources to make connections for you. Make something unique and master your own style and craft. Put it out there, make it easily searchable and connected to similar communities. It is not as simple as if you build it, they will come, but with tagging, aggregates, and distribution across multiple platforms, you have potential reach.

Conlusion jenkins and three key take-aways

Today, we spoke about Jenkins conclusion and how he describes convergence as relationships between collective intelligence, media convergence and participatory culture. Flow of media content across several channels and consumers, who can produce content as “produsers” have changed the age of the internet. The same content is available in every channel. For instance, it is possible to watch series on TV, DVD, online or on-demand. Plus, the content can be consumed on different devices. But I’m asking myself, if it is still possible to extend all the opportunities for media consume. Particularly for younger generation, which grow up in the digital age? What is the scenario in ten years? Will everyone prefer to use Facebook and Twitter instead of real-life face-to-face conversations?

Concerning to the question, what I’ve learned in the class, it is quiet impossible to mention everything in one blog post. I’ve really learned a lot of interesting stuff. All in all, I would say the key take-aways for me were “convergence culture”, “niche culture” and everything around the “long tail”.

Convergence culture, especially in terms of Wikipedia was a very interesting field. All the processes and how it works, that so many users collaborate and put all their knowledge together in one pool, without any big problems. Through the Wikipedia-paper it was possible to examine everything around convergence culture.

Niche culture was interesting too. We all have a mix of specific interests. The class showed me, which wide spectrum of opportunites exists in the internet and that there is really a niche for everything. For instance, how Jason Scott makes such a big success with his niche.

The topic “long tail” was for example fascinating pertaining to all the concepts, such as the 1000 true fan theory, the niche culture and democratization of distribution and production through the internet.

Finally, I have to say, the class was very cool. Especially for me as an exchange student, I felt very well integrated. Thank you!

Concluding Jenkins

In conclusion to Jenkins he is establishing that convergence is taking plac as we know it. In reading the conclusion if the book our media now has changed tremendously. We no longer seek to televsion, newspapers, or radio for information we now use oour phones apps and internet to learn and gossip about everything we know. I believe without this new media we would be bored out of our minds like in the earlier years. Jenkins believes that this convergence is only going to happen more overtime. The consquences for other outlets should get on board and converge to this new media as we talked about in class. I am not opposed to or FOR this convergence change, however I am just living for what come across as an interest for me. I may will Converge then. :) Traditional advertising will be taken over and the new media is set to take place and conquer. This new media is much easier and convinent anywho so I probaly have already converged even though I love the tv. But this newness satisfies the media more!! COnverge or GEt left Behind!!!

A question Ive been dying to know who invented the apps and android systems? Anyone?
Very interesting. Il go ahead and google it!

After all...

I think today's last session of class was a pretty good roundup of what we dealt with during the last months.. and time's been racing since then. First and foremost, I feel like I want to thank everybody in this class for the great time, especially from our exchange students' view, and for providing such a supportive and enjoyable environment. One can't take that for granted:)

So what did I personally get out of our class? Boiling it down to three takeaways, I feel like I most enjoyed learning about the importance of participatory culture in the internet age, the emergence of new producers that challenge traditional media, and niche culture and the new possibilities and chances that it offers.

Firstly, knowing and better understanding in how far the internet provides tools and channels to be used by everybody was highly interesting. It is not only the democratized availability of cameras, software, laptops, networks and finally the internet itself that fostered participatory culture. It is also the way in which these media channels have been used to give people a voice and making them connect to each other. Only that allows little, widely dispersed specks to connect to manifest interests - or niches on the Long Tail. As we have seen, these niches are potent enough to challenge the hegemony of traditional media. As Jenkins concluded, they will probably not overthrow them, but at least make the heavy throne they have been sitting on for decades sway. And in the upshot, big media is finally responding to these trends to a certain degree, by providing feedback loops, approaching and incorporating people and their opinion, being active on social networks, and diversifying. From one-sided bombardment of content back in the 80s to a more two-sided model. More choices are always better, as we concurred.

Finally, the way in which real actual people operate their business down the Tail is interesting. Following some golden principles (be remarkable! understand the power of the link! do not hesitate to ask for a review!), and added a little luck, people like Jonathan Coulton or Jason Scott have made it. Geeky and a little weird to most, but brilliant in the eyes of their true fans, they seem to exemplify best how to make use of digital communication, distribute their content and reach their fan base.

The Last, And Final, Media 2.0 Blog Post

Today's class was about tying all of what we've learned throughout the semester together and about what we got out of it.  This class was mostly about applying these various theories through projects and class discussions; showing what the "spirit of Media 2.0" really is and what it's all about.   I think we (people) are the spirit of Media 2.0 because of the various channels we use to learn, interpret, and distribute that media.  Whether it's through Twitter, FaceBook, blogging or podcasting.  We use media on a daily basis and keep it going whenever we use it.

I have to admit, when I first entered this class, I thought I wasn't gonna like it.  But since I couldn't drop it, I had to grin and bear it, so to speak.  As this course progressed, I actually began to get into it.  I really enjoyed reading Andersons' book because of it's content and everyday language use. Because of The Long Tail, I learned about "niche culture" and that I participate in a few niches.  I also learned about the concept of 1000 True Fans and that there are different levels of fandom.  But most of all, I learned about Participatory Culture and that we all know something about something. And there's nothing wrong with sharing with whoever will listen.

Confronting Participation

Jenkins book is just as described in the introduction, it is a fun read. The convergence of the world's culture is now inevitable, with social media as prevalent as it is and drawing the interest of so many. I was surprised to find out that 60% of the American population actually actively participates in the social media networks. I suppose that because most of my immediate friends are as ancient as I am, and they don't trust social networks, that I would be the same as they are if not for the fact that I work at this university and am around much younger people all the time. There in lays the fundamental of why the convergence of culture is inevitable. Older people who have lived through things like the cold war and institutionalised racism are still very nervous about releasing information about themselves to too many people. They fear how that information might be used. Younger people just don't have those fears, but possibly to their own detriment? We have seen how Internet "sexting" has caused such an uproar in society among those who have teen children. We have seen politicians careers totally ruined by Internet photos, and athletes character and reason brought into question because of random tweets. The convergence of culture has outdistanced the necessary social education that should teach proper social etiquette and personal security. Again here I go being old, but I have to say that I don't like to read some blogs or comments when, say, profanity is included. Not that I am too terribly against profanity, but I tend to dismiss comments as coming from an unintelligent source when the point can't be made without using foul words. Yeah, to most people that's just a small thing, but it is one of the things that I have difficulty with in dealing with too much participation in every conversation. There is an old saying the "opinions are like a**holes; every body's got one". Now just because everybody has an opinion does not mean that everyone's opinion is relevant. Maybe that is why I consider things like tweeting unnecessary. I am an expert at what I do, and I don't need a lot of opinions from people who are not experts. That is not to say that i don't learn something new every day, and from people who are not experts at what I do, but nine times out of ten these opinions are irrelevant. The idea of collective intelligence is still a very good idea. Wikipedia is becoming more trustworthy as the old standards of fact checks and balances are becoming more refined. Again, the convergence of old and new culture. Over the course of this class, I have heard some very interesting things about how the world is dealing with the new new media. I have learned that it takes skill and perseverance to make it in the world of Anderson's "The Long Tail". I have learned that many people waste a lot of time on very shallow projects like "spoiling" reality shows. I cannot imagine that mentality of that sort of behavior. I guess I don't consider things that have no hand in my survival worth that much of my time. Now for those true fans who can make a living off such endeavours, I say good for you. Everybody else that does it without financial purpose is just a sucker. I have also learned that it takes more than a notion to be really good at using the social media. It is not for the weak or stupid. I have thoroughly enjoyed learning these new ways.

Media 2.0 class synopsis and final post

Media 2.0 has been one my all-time favorite classes. It also has the distinction of one of my last classes, one of four I needed to graduate. It's been fun, but it's time to get out there and apply some of the knowledge I've been accumulating these past four years.

In this class I suppose the main thing I will be bringing away is a sense of having finally connected the dots. I have used computers since I was very young and have seen them advance from a novelty to an integral part of daily life. I suppose I never looked at the internet and the rise of sites like amazon or itunes in the perspective of the long tail. My understanding of the long tail theory is that in a marketplace where everything is available and all tastes are catered to that all the things available will eventually sell at least once. If we picture the sales of available items or songs as a graph that looks like a tail the most popular items will be at the top with the least popular dropping down and eventually going down to just one or two sales per year but never zero the tail continues to go on hence the "long tail".

I also got a more in depth look at new media artists or those that use social media, blogs, web sites, to improve their visibility or even create on the web. Artists are no longer relegated to the shadows with hard work and proper promotion success is possible.

The project on collaborative knowledge was quite informative in that it taught me firsthand what goes into making an entry on wikipedia and problems and advantages of that. I felt that there was a high barrier for entry into becoming a full-fledged contributor, but if one had a true desire to participate in online collaborative knowledge building that wikipedia is proving itself as good a place as any to do that.

I felt our final project was great for helping learn what goes into truly promoting something and sticking with it. I have learned to link all of the social media forms together and promote a cohesive message easily deliverable to a wide audience.

There were many more topics covered in class we went over new media in most of all its forms and truly learned about what goes into producing successful content in the age of new media.

Final Blog Post

Conclusion, 3 key takeawys,

This week's class was the last which involved readings. I have to say, even though I wasn't originally too sure about one or two books, they have all proven to be really helpful in knowing more about the internet and how we use it for consuming information. I wouldn't have originally thought that there could be a book written on the Long Tail, manly because the concept seems simple enough to understand. However, I did like all f the examples provided and ways that showed which things were hits and which were misses. When it comes to New New Media, I have to say originally I was not too fond of a boo that spent its first chapter in a confusing whirlwind of new and new new media, then spent nearly three pages discussing what the remaining chapters would focus on. That, I assumed, should be left for the table of contents. However, I loved the fact that the book broke down all of the different forms of media and went in depth on each one. Media Convergence with Jenkins was also chopped full of facts and in depth looks at different media. This book took far more examples from society and actual events than the other books. While reading the last chapter, I came across something that probably defines many of the discussions we've had in class...

"The potentials of a more participatory media culture are also worth fighting for. Right now, convergence culture is throwing media into a flux, expanding the opportunities for grassroots groups to speak back to the mass media. Put all of your efforts into battling the conglomerates and this window of opportunity will have passed. That is why it is so important to fight against corporate copyright regime, to argue against censorship and moral panic that would pathologize these emerging forms of participation, to publicize the best practices of these online communities, to expand access and participation to groups that are otherwise being left behind, and to promote forms of media literacy education that help all children to develop the skills needed to become full participants in their culture. " p. 259.

Quite lengthy, I know, but in essence this is what new media has given us: the opportunity for mass debate, societal change, and improved literacy. However, these slang terms and internet jargon have not helped with out literacy.

Okay, so 3 key things I have learned in this course:

1. Dr. Markman will one day add a plethora of new word to the english dictionary (ok, that's just a joke :)

1. The love mark is a great way of using fans to promote your products by having them participate with the item they have grown to love and basically give free advertising for

2. The Long Tail means that me, Jennifer Elaine Sadler, a 23 year old graduate student and single mother from Memphis, has the unique opportunity to be heard among the masses because instead of just the big names in media...I can have a voice to :)...produce my own material, gain fans (a following), become an influencer, and make changes to the world just through using the Long Tail methods of creating and distributing media.

3. Finally, I learned that Wikipedia is far more of an educational resource than I previously thought. The amount of time given to reviewing, editing and the collective intelligence used to create the site has made me give more respect to it than I may have before. I still use it as a starting point rather than my ending source, but knowing that it's not just randomness and lacking the true facts, as noted by many previous professors, gives me a better view of it in general

Media 2.0 Project revealed!- Tn Economic Council On Women

Well, here it is!

http://www.youtube.com/watch?v=Zx0IIJlBB-8&feature=share

Background:

As a non-profit public entity, the Tennessee Economic Council on Women has a very small budget each year to educate the public, conduct research on the economic status of women in Tennessee and assist in helping women gain economic autonomy. It is the sole purpose of the Women’s Economic Council Foundation to support the endeavors of the Council by providing resources for the Council to carry out its mission. One of the ways the Foundation is able to do this is through raising money through fund raising events. A scholarship fund has been available to traditional and non-traditional students for several years as one of the ways that the Council can make an impact on women’s lives. Scholarships are awarded to three traditional and three non-traditional students each year in hope to change the lives of these women. Over the years the supporters of this fund have decreased as have the contact with the scholarship recipients after the award is granted.

Objective:

This project is intended to gain the attention of new supporters (donations) and attract more qualified scholarship applicants. Considering there is two separate audiences I have proportioned the video piece for both of the scholarship recipients and the donors- leaning on the donor side since without them there is not a recipient side. Social Media (FB, Twitter) was used for our primary target market (Young women as high school students) and LinkedIn was used to target the networks of career women, Non-traditional women as college students.

Goal: My hope was that the piece would be used to promote the Ninth Annual Economic Summit for Women 2012 to show the success that has come from these scholarships to 300+ attendees and future contributors to the program. It has been approved for use for the Summit and future endeavors of the Council/Foundation- check mate!

Promotion:

In order to promote the video and program I have used the approved social media (through the Secretary of State) and my personal website (http://globalgirlbiz.wordpress.com/), (Posting later today 11/29/2011). TECW FaceBook page http://www.facebook.com/TNECW. “Tweeted” it on our TECW Twitter account https://twitter.com/#!/TECW.

Seeking Council Approval by vote, to do this week:

· LinkedIn

· TECW Org

· Foundation ORG

· Public Relations for press release

Please check it out and share your comments!

Final Blog Entry -Appreciation for Online Media

Since my major is not in communications, I was a newby to many of the topics we covered in this class; it has been quite an eye-opener for me in the complexity of online marketing and distribution of content. Before signing on for Media 2.0 I really thought I had a fairly good grasp of the new media and how to use it. After the projects we have done this semester I realize that I not only took the information available to me for granted, but that also someone and many people actually put a lot of hard work and effort into distributing and maintaining the content. The final Media 2.0 project we worked on has shed light on this process more than any other for me. I was one of those adapters that was only using these resources when I thought they were needed, but it seems that these resources are a way to connect and stay in tune with my audience.

The disappearance of my profile artist, Su Fei from Sexy Beijing was a shock to me, especially because of her outrageous success in America and China. After the media project I can totally relate to her efforts in trying to promote and distribute meaningful content online while still trying to be out there in the real world. It is a hard line to balance both and have quality and continuity.

There are a few things that I have learned and was surprised to learn. Number 1, New new media is about relationship building; it is not just a one way distribution center of online content. To be successful, a person needs to build a relationship with every single person interested and this takes time. It is not a fluke to produce a wanted service or good and then be able to distribute it to make money---no no snuggie! Without a following you are invisible. There are so many produsers and consumers that you must stand out. I learned this with my media 2.0 project. What does it actually take to get your name out there? A lot! Everything from frequency, oh! And quality of desirable content. Which leads me to number two.

Number two, Your audience needs to be vast! But in order to have a large audience you have to appeal to them all or make them all talk about you at least. My media 2.0 market is small and therefore, takes a lot more work in distribution and marketing. I though at least I would have the people who were in the video interested! What! I will continue to work on this through the upcoming weeks.

The third thing is that online media content distribution has a LONGGGG tail, which means competition is massive. In order to be successful, you must have frequency, good quality work, and something to say about it. Your audience is engaging and if you are not, then you are dead in the water.

I have enjoyed all of your comments and perspectives- thank you!

Help the UofM start a Social Media Club

Journalism student Ashli Blow is trying to start a campus Social Media Club chapter, with Dr. Carrie Brown in Journalism as the advisor. They are just getting started and need officers and such before it can be registered as an official student organization. Students from all across the university who are interested in social media are welcome to join.

If you are interested and want to find out how to get involved, there is more information at: http://uofmsmc.wordpress.com/

My BLog!!!

Here is another link to my blog I have updated things a bit.

jashma89.blog.com

Event Management Project

Alright class, I did my production and distribution project on the life of an event manager in the sport and entertainment industry. Thomas Carrier is the event manager at the FedExForum and I videotaped some of the things he does in his job. I also created a WordPress blog and Twitter account... Still working on the project but here are the links if you want to check them out.

YouTube Channel

WordPress.com

Twitter

Podcasting and the digital revolution

I found our speaker Tuesday to be informative. I enjoyed hearing about the early days of podcasting and how far the medium has come. Also I really though it was cool that he took it upon himself to get the permissions from the record companies for his content, that is a very brave move and one I'm sure had the potential to raise much ire with his co-casters<--- (new word?) All in all an awesome class period. Good times.

Boosting Bout Brian

No offense to Jason Scott but Brian really held my attention.  I feel like Brian was a lot more down to earth and his concepts were a lot easier to understand.  Brian seems to exemplify what a niche artist really is. It was interesting to hear about about how his show in Vegas came about. This speaker did a great job of discussing not only the benefits of being a niche artist but also the complications that arise; such as his show in Vegas.  He is truly incredible especially knowing that he has an audience as large as he does and also 350 people who believe in what he does enough to provide him with financial support.

On another note the blog is coming along nicely but for some reason people can't leave comments, does anyone know how to fix this problem? please let me know

Guest Speakers

Brian Ibbot was a much more enjoyable guest speaker than the previous one. He actually utilized Media 2. 0 concepts to do something that pretains to my interests, and the concepts and effects were instantly recognizable. To take a podcast from his basement to having 15000 listeners and 320 paid supporters by using the ideas and practices we are taught reall takes the impact of these concepts to a much higher level. It shows proper utilization of these skills can lead to a successful media venture in the market place. Very inpirational.

Brian Ibbott

Our guest speaker, Brian Ibbott, was really great to listen to.  I think I got more out of what he had to say because he's doing something that I want to do:  playing great music, that he loves whenever he wants to.  When I finally made the decision to get into radio, I thought I would get to be like those DJ's I would hear on the radio when I was younger.  I, like Ibbott, thought those people sounded like they were having the time of their lives while getting to interact with people over the phone and playing music they love.  But, alas, I have learned otherwise.  But,  I still would like to be able to play those songs that don't get played on the radio.  Hearing Ibbott has me thinking about possibly getting into pod casting.  Time will tell...

American Censorship Day

Nov. 16 is American Censorship Day. See http://americancensorship.org/ for more information.

Tn Economic Council Foundation Scholarship Piece-Media 2.0 Project

Well, Here it is, my Media 2.0 Project posted on YouTube, TECW Facebook page, and my personal FB page. Please check it out and share your comments!

http://www.youtube.com/watch?v=Zx0IIJlBB-8

update

MY artist profile was chosen by Mrs. Markman his name Cameron Sean he is an alternative folk reggae artist which is a very new new genre of music. He is using Facebook, cdbaby.com, nextthreedays.com as well. He performs in local cities around Virginia till his Music pick up worldwide!

Advertising 2.0

Forget transmedia branding...clearly the *real* future of marketing is.....CATVERTISING!

newer outlets?

im wondering why news stations have not tried newer ways of communicating stories. Why not have constant news releases as stories occur. Such as having a 2 minute story update in-between shows. it would keep the viewer on the channel watching the show as they look forward to another story at the end, instead of waiting for 10 o'clock to roll around and watch a whole segment. Branching out even a tad further, why not post videos of news online as they happen. We all like to "google" so why not make the new "search" word or "go to source" the the actual news station. Im just thinking that if they want to be the number one source, they are going to have to release things quicker to stay in the race with social networking sites.

The dying breath of local tv news,

Our discussion today about local news was very interesting. The fact that almost every story is death and doom is sad, but it apparently gets viewers. When you think about it, there's not much national news that needs to be repeated locally by the end of the day, we have already found it online. It seems shock value is the only thing local tv news has left... Which to me reeks of extinction ;)

Changing Things Up

For those who don’t know about VEVO it is the best way to find new music videos and I think it is better than YouTube or Mtv. You can also create channels like YouTube and customize your favorite videos by artists or genre.

I believe the explosion of us engaging in media activities while watching TV has occurred because we cannot bring ourselves to be separated from our communication devices. As much as I love the advancement of technology, I believe it will eventually cost us our jobs because the technology will eventually be able to do so many things that humans can and it will be cheaper than paying employees. As we discussed in class, the local news stations have to compete with the electronic and other media channels that those who are 30 years and younger utilize to find the news and information that interests them.

I honestly think that the news stations really need to refocus what content is “important” to report on. As we stated in class, we have come to expect the news to report that someone has got shot in Memphis that day, traffic is going to back up, and some politic has lied. Why not report on things that can enhance the image of the city of Memphis. Concider reporting what local charities are doing in the city. When the 2011 St. Jude Marathon will be taking place and interview people who are training for it. And of course, what about our Women’s Soccer team becoming Conference USA CHAMPIONS, 5 times in a row!!! Is positive news not “important”?

The shark week marketing experiment was the most interesting experiment I have seen in marketing today. I wonder what other campaigns could utilize this concept to help accelerate their marketing strategies. I think the University of Memphis could utilize this to help generate more student involvement. I think local media stations need to use Anderson’s concept of “loosing control”, to think in the form of “and” rather than “or”. Instead of reporting on one shooting or an other lets add more uplifting and enticing stories to the broadcast in order to compete with networks and free internet sites where we can watch shows for free and free of commercials.